Lemon Square's owner Dulce had always dreamed of producing the best-tasting and the highest-quality cupcakes in the Philippines, and to make these available to millions of Filipinos at a very reasonable price.
She had worked on the vision for Lemon Square in her college thesis in 1980.
Lemon Square had its humble beginnings in 1985 when it started to offer local communities a small selection of homemade-style baked goods. Then newly-married Dulce began baking cakes to sell to her friends. Word-of-mouth soon became the primary driving force for her cakes as demand went through the roof.
She and her husband Errol soon had to buy more cake-making machines, hire more people, increase production and enhance its variety to keep up with demand and to cater to the preferences of the market.
In 1991, Lemon Square had to build a larger building to accommodate its booming operation.
In 1995, Lemon Square had to thoroughly modernize its operations to keep up with the times. It did so by acquiring a state-of-the-art baking system that enhanced its production and efficiency. Lemon Square also adopted the latest packaging techniques used by bakers the world over.
Dulce's passion for sharing freshly-baked, high-quality goodies to her countrymen led her to embark on another project, Frostings Cupcakes. These retail stores offer the best-tasting cupcakes made and prepared using the same high-quality standards employed by Lemon Square. Headed by Dulce's son Ernest, Frostings Cupcakes are found in major malls and department stores.
From its modest beginnings, Lemon Square has steadily grown in popularity and has expanded its customer base. This is due largely to its understanding of the tastes and preferences of its consumers.
Lemon Square is now one of the largest producers of quality baked goods in the Philippines, offering the largest and most diverse product line to the Filipino mass market.